IT PAYS TO ADVERTISE

(A fun walking tour of Main Street found amongst Hilda's Memorabilia)

Next stop is Mt. Pleasant City. As I step from the train, the first sign that meets my eye is "ROOMS 5 BLOCKS EAST 1 BLOCK NORTH". I am next attracted by a road sign that reads: "Fairview - 6 1/2 miles, Thistle - 37 1/2 miles, Provo - 57 miles, Price - 95 miles, Spring City - 5 miles, Ephraim - 15 1/2 miles, Manti- 23 miles, Gunnison - 38 miles. After sizing up the conveyances, I decided to walk up one side of the street and down the other. Between third and fourth west is a red BLACK SMITH SHOP sign with a sign PEERLESS, on the west side and LUCKY STRIKE TOBACCO on the east side. Nearly a block east we notice a blue sign advertising FIRESTONE on the west side of the building, with the sign BENT HANSEN AND COMPANY LUMBER in front. We pass the building painted yellow and two sign boards advertising DODGE BROTHERS and LUCKY STRIKE. As we pass the brick house surrounded by pines we see the sign SWEET CHOCOLATE. In front of the building is a painted sign SANPETE COUNTY COOP GENERAL MERCHANDISE. Next is the Mt. Pleasant Bank Building. On the front is painted 19BANK01. On the front of the LAMONT BUILDING upstairs are the following signs: A. SUNDWALL, M.D., and P.L. HOLMAN, SURGEON AND PHYSICIAN. In the east window, the sign reads W.D. TUELER, DENTIST. In the lower window is MRS. LAMONT MILLINERY and JAMES SQUIRE JEWELRY. Next we come to the GUNDERSON BLOCK. Next is the JAMES F. JENSEN building plainly labeled. Then we pass the CLEANING AND PRESSING and the MAYTAG SHOP. Next a frame building with a lot of CIRCUS posters; then the GOOD YEAR TIRES SERVICE STATION. On the corner of Main and 1st west is the MT. PLEASANT POST OFFICE and SEELY HINCKLEY GARAGE. and next is a BARBER SHOP. And now for a hot dog at REDI-QUICK LUNCH. Now the PYRAMID building, on the west side is the sign UTAH MEAT AND PRODUCE. The next building is the EQUITABLE building occupied by PROGRESS MERCANTILE CO. In the window upstairs is I.O.O.F. HALL. Now we are at SKAGGS', SAFEWAY. The WASATCH BLOCK comes next, L. A. PHILLIPS, DENTIST is located on the second floor, and J.C. PENNEY occupies the ground floor.

More than likely you have not observed the sign POST OFFICE and HENRY GEORGE CIGAR on the side of the building. The NORTH SANPETE BANK BUILDING which is built of stone with larger glass windows now greets the view. The next building we se is occupied by JOHANSEN BROTHERS and the MOUNTAIN STATES TELEPHONE AND TELEGRAPH COMPANY upstairs. Now the next building we see is built of stone with large glass windows now greets the view. The building has a sign: PALACE PHARMACY near the top and is occupied by SLIM'S BARBER SHOP. The next building is labeled at the top LUNDBERG BLOCK. In the front on the ground floor is the sign, big enough for near-sighted people to see CONSOLIDATED WAGON AND MACHINE. Over the door is the sign JOHN DEER PLOWS.

My, we are hungry again and here we are at the CITY LUNCH ROOM. On the second floor is the sign, beginning to age DR. A. LUNDBERG, DENTIST. on the ground floor is the RECREATION HALL. Last year the CONSOLIDATED FURNITURE COMPANY built a fine new building, putting the name F. C. JENSEN on a marble plate in front. Over the sidewalk, facing west, is the sign FURNITURE, and facing east, HARDWARE. We won't forget the RED FRONT SHOE SHOP just east and in the old BANK BUILDING is the OPTICAL SHOP and CONFECTIONARY. At the intersection of Main and State is the Doughboy erected by the Service Star Legion in 1926. On the southwest corner of the next block is the sign, MADSEN AND LONGSDORF, and in the front window is the sign, S.D. LONGSDORF. On first east we come to the BISHOP'S STOREHOUSE. Opposite is the PUBLIC SCHOOL, ERECTED IN THE YEAR OF THE LORD 1896. We now turn west and on the opposite side of the street from the one we have just traveled. The next building is the CARNEGIE LIBRARY. Next we know, although it is not labeled is the Pioneer Monument which was erected on the fiftieth anniversary of the coming of the pioneers in the year 1859.

Going west we pass JOHNSTON DRUG STORE. Two sign boards, advertising PEET GREENALDI SOAP and VELVET CIGARET are set in a distance from the street. A lumber building where cream and eggs are handled is labeled ELECTRIC SUPPLIES. It must be strictly up to date, according to the sign. The next sign west is BJELKE SHOE HOSPITAL. On the red brick building next, appears the sign ERICKSEN MEAT AND SUPPLY. And on an upstairs window reads L.P. NELSON AGENC Y, NOTARY PUBLIC. Across the alley is another cream station.

And now we are almost dead but are not ready for MERZ MONUMENT, although it is near Decoration Day. The beautiful MOBILE OIL HUB service station comes next. After passing a home with a hedge fence, there is a lumber building with the sign COMMERCIAL PRINTING and in the window is WATCH MAKING AND JEWELRY.

The train now whistles and we only notice the GUNDERSON CANDY SHOP, and on third west a house with the sign ROOMS FOR RENT. Just as we arrive at the station, we notice N.P. NIELSEN SERVICE, and R.R. CROSSING. On the depot stands out boldly, AMERICAN RAILWAY and WESTERN UNIION TELEGRAPH AND CABLE OFFICE. We now leave Mt. Pleasant at the elevation of 5857 feet and board the train for Denver, which is 719 mile away.

(Some of you no doubt will remember things differently as to the signs along Mt. Pleasant's Main Street. Different generations remember different things. some may argue that the railroad station was never American Railway, but always the Denver Rio Grande. We have retyped the original document for easier reading purposes. Also, in some cases the penciled in writing was very difficult to read. The original is at the Relic Home in Hilda's Scrapbook.)